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GARVY
2024
Category
PRODUCT DESIGN
Design Tool
FIGMA
BACKGROUND
Garvy was created to be THE end-to-end resourcing platform for the BIPoC startup ecosystem. Solving for the financial, functional and social capital needs of minority startups, all in one place that is continuously accessible.
OVERVIEW
The BIPOC (Black, Indigenous, and People of Color) startup ecosystem faces multifaceted challenges that intersect across talent acquisition, employer engagement, and investor participation. Historically rooted systemic barriers have contributed to disparities in access to opportunities, funding, and representation for BIPOC entrepreneurs, employees, and investors alike. In 2021, the total VC funding in Tech was $330B and just $4.3B went to black and LatinX companies. Lack of capital (the 1% problem) the state of VC funding for Black & Latinx-led startups
THE GOAL
To create a platform where BIPOC Founders, Investors and Talent can get increased visibility and prioritized consideration for funding, partnerships, and resources to build better startups.
THE CHALLENGE
Garvy was designed to combat the blatant lack of progress within venture circles that stifle growth and the lack of access to quality investment opportunities in emerging BIPoC-led ventures. By connecting founders, investors, talent and allies, it intends to realize a sum infinitely greater than its parts.
MARKET RESEARCH
To kick things off, I conducted primary research to gain a better understanding of the startup ecosystem. This encompassed me examining a range of investment, funding and talent platforms. The main aim was to understand how these platforms work.
I conducted interviews on angel investors, Venture capitalist, Start-up CEOs, and Tech talents to have an understanding of the goals and painpoints each group have. Also, these helped me tie the user goals to the business goals.
Want to track Investments.
Want to have access to the best hot & active deal flow.
Access to great portfolio management
Want to have access to companies with good market potential
Want to have access to similar investment preference
Want better access to capital.
Want better access to network and mentorship opportunities
Want better access to resources and support.
Want to connect with mentors to help with career advancement.
Want to access to networking opportunities & jobs
Want to have access to unlimited advancement opportunities.
Want pay equity compared to other counterparts.
Angel Investors
Founders
Tech Talents
VCs
Want to track Investments.
Want to have access to the best hot & active deal flow.
Want to be able to join investment groups.
Want to have access to similar investment preference
Want to have access to companies with good market potential
Understanding Target Audience Painpoints and Needs
SOLUTION
The solution involved coming up with a product that adequately bridges the gap between founders, investors and talent of color by primarily focusing on the needs that affects each audience and catering to those needs whilst maintaining keen importance on how users will interact with the product easily.
TARGET AUDIENCE
The primary target audience for Gravy are BIPOC businesses, people and organizations. This includes:
Start-up Founders & CEOs
Angel Investors
Venture Capitalist
Talents
IMPACT
Increased diversity in products, services, and innovations, catering to a broader range of needs and preferences.
Creation of solutions that address systemic challenges and inequalities, leading to positive social impact.
Promotion of diversity, equity, and inclusion across the startup ecosystem, driving long-term sustainability and growth.
